How do manufacturers gain or lose power in the channel of distribution? What other parties are involved

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How do manufacturers gain or lose power in the channel of distribution? What other parties are involved in this power struggle?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:39 AM

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How do manufacturers gain or lose power in the channel of distribution? What other parties are involved

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Manufacturers rely on wholesalers and retailers to supply their brands to the market it is ...View the full answer

Advertising and Integrated Brand Promotion

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