How do media planners go about segmenting consumer audiences, and which type of media is each segment

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How do media planners go about segmenting consumer audiences, and which type of media is each segment most comfortable with?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:31 AM

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How do media planners go about segmenting consumer audiences, and which type of media is each segment

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Media planners are responsible for matching the brands target audience with the audience of a partic...View the full answer

Advertising & IMC Principles & Practice

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