Differentiate between global advertising and international advertising. Do you think consumers in foreign markets will react favorably

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Differentiate between global advertising and international advertising. Do you think consumers in foreign markets will react favorably to GM's new pop band-fueled Cadillac commercials as do American consumers? Why or why not?
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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