How do the price/earnings (P/E) ratio and the market/book (M/B) ratio provide a feel for the firm's

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How do the price/earnings (P/E) ratio and the market/book (M/B) ratio provide a feel for the firm's return and risk?
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Related Book For  answer-question

Principles of Managerial Finance

ISBN: 978-1408271582

Arab World Edition

Authors: Lawrence J. Gitman, Chad J. Zutter, Wajeeh Elali, Amer Al Roubaix

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