How does Marvel's global branding strategy benefit from interest in characters created over 50 years ago?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:08 AM

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How does Marvel's global branding strategy benefit from interest in characters created over 50 years ago?

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Marvel recognizes that there are several market segments that may be interested in i...View the full answer

International Business Competing in the Global Marketplace

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