How does packaging function as a support medium? What sort of message does a consumer get from

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How does packaging function as a support medium? What sort of "message" does a consumer get from a brand package?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:46 AM

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How does packaging function as a support medium? What sort of message does a consumer get from

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While not a support medium in the classic sense packaging nonetheless plays a vital ...View the full answer

Advertising and Integrated Brand Promotion

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