1. How does packaging function as a support medium? What sort of "message" does a consumer get from a brand package? 2. Consumers often rationalize their purchase of a new product with a statement such as, "I bought it because I had a 50-cent coupon, and our grocery store was doubling all manufacturers' coupons this week." What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen if he or she is to become loyal