How does Procter & Gamble use the competitive priority quality to its competitive advantage? Research, then explain

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How does Procter & Gamble use the competitive priority “quality” to its competitive advantage? Research, then explain and provide examples in a short paper (maximum of two typed pages).
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OM operations management

ISBN: 978-1285451374

5th edition

Authors: David Alan Collier, James R. Evans

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