How does the business buying process differ from the consumer buying process?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:17 AM

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List the participants in the business buying process. What factors influence the buying decision? Discuss the major influences on business buyers.
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How does the business buying process differ from the consumer buying process?

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Principles of Marketing

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