List the participants in the business buying process. What factors influence the buying decision? Discuss the major

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List the participants in the business buying process. What factors influence the buying decision? Discuss the major influences on business buyers.

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:31 AM

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List the participants in the business buying process. What factors influence the buying decision? Discuss the major

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Participants in the business buying decision process are members of the buying center The group includes the actual users of the product or service those who make the buying decision those who influen...View the full answer

Principles of Marketing

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