How does the total market for a new product differ from a companys addressable market? Which market

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How does the total market for a new product differ from a company’s addressable market? Which market is more relevant for forecasting a company’s revenues?
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Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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