Question: How has e- commerce transformed marketing? 1. Explain how social networking and the wisdom of crowds help companies improve their marketing. 2. Define behavioral targeting

How has e- commerce transformed marketing?

1. Explain how social networking and the “wisdom of crowds” help companies improve their marketing.
2. Define behavioral targeting and explain how it works at individual Web sites and on advertising networks.
3. Define the social graph and explain how it is used in e-commerce marketing.

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1 Networking sites sell banner video and text ads sell user preference information to marketers and sell products such as music videos and ebooks Corporations set up their own social networking profil... View full answer

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