How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel

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How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel members affect pricing strategies?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:54 AM

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How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel

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Different classes of channel members may provide different levels of services For example a large de...View the full answer

Marketing Channels

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