How should a market entry strategy be determined? What factors should be considered?

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Launching New Ventures An Entrepreneurial Approach

ISBN: 978-0547014562

5th Edition

Authors: Kathleen R. Allen

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Question Posted: Jun 19, 2012 06:58 AM

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How should a market entry strategy be determined? What factors should be considered?

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Your entry strategy will depend on barriers to entry in the industry ...View the full answer

Launching New Ventures An Entrepreneurial Approach

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