How should the resources needed to support a marketing plan be logically linked to the key issues,

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How should the resources needed to support a marketing plan be logically linked to the key issues, the market strategy, the marketing mix strategies, and expected performance?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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How should the resources needed to support a marketing plan be logically linked to the key issues,

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For each key issue a marketing tactic needs to be developed and appropriate resourc...View the full answer

Market Based Management

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