How was the ON Demand campaign adapted to keep the umbrella tagline, while providing the specifics needed

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How was the "ON Demand" campaign adapted to keep the umbrella tagline, while providing the specifics needed to communicate the "sub-business" component details?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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How was the ON Demand campaign adapted to keep the umbrella tagline, while providing the specifics needed

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The ON Demand campaign used a series of print ads television commercials and outofhome ads to commun...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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