What were the pros and cons of staying with the e-business campaign? Could it have been updated

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What were the pros and cons of staying with the "e-business" campaign? Could it have been updated and retained or did it lose its relevance?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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What were the pros and cons of staying with the e-business campaign? Could it have been updated

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The ebusiness campaign served IBM well as it positioned them at the forefront of the trend in moving ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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