How would a foreign firm wanting to establish a sales and marketing operation in Japan need to

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How would a foreign firm wanting to establish a sales and marketing operation in Japan need to adapt to succeed?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:24 AM

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How would a foreign firm wanting to establish a sales and marketing operation in Japan need to

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First of all the firm should research the culture the market the ...View the full answer

International Business

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