How would an offensive strategic market plan and marketing budget for GE Appliances to grow market share

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How would an offensive strategic market plan and marketing budget for GE Appliances to grow market share differ from those of a strategic market plan to optimize position and reduce share?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:10 AM

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How would an offensive strategic market plan and marketing budget for GE Appliances to grow market share

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Market Based Management

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