How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival

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How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:18 AM

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How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival

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Prior to the arrival of Alan Mulally Ford followed a localization strategy producing a series of ca...View the full answer

Global Business Today

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