Question: How would you characterize the strategy pursued by Coca-Cola under Isdell's leadership? What is the enterprise trying to do? How is this different from the

How would you characterize the strategy pursued by Coca-Cola under Isdell's leadership? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What are the benefits? What are the potential costs and risks?

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