How would you explain the fact that, although no two individuals have identical personalities, personality is sometimes

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How would you explain the fact that, although no two individuals have identical personalities, personality is sometimes used in consumer research to identify distinct and sizable market segments?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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How would you explain the fact that, although no two individuals have identical personalities, personality is sometimes

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Because the inner characteristics that constitute an individuals personality are a unique co...View the full answer

Consumer Behavior

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