Question: I really don't think you understand what parallel or concurrent new product development is all about. You said you had studied in your course that

"I really don't think you understand what parallel or concurrent new product development is all about. You said you had studied in your course that all of the functions get involved. No, concurrent development means just that--technical development phases--design engineering, etc. They are all doing work very much alike, they work with each other, they can feel how things are going and when they can take a chance and make a premature commitment. Marketing people can't do that. Even production people (process engineering) have trouble on this score."

Step by Step Solution

★★★★★

3.38 Rating (157 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

The value of this application is that it reminds the student of a distinction made in Chapter 1the t... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1453-B-M-P-D(235).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Pan-Europa Foods, headquartered in Brussels, Belgium, was a multinational producer of high-quality ice cream, yogurt, bottled water, and fruit juices. Its products were sold throughout Scandinavia,...

1. Based on information in this chapter, identify major similarities and differences between the new-product development process at Google versus that found at most other companies. 2. Is Google's...

"One thing I know for certain--I don't want any sales managers or technical research people making new product forecasts. I've never seen such lousy forecasting as we get from these people. Sales...

If you are the new product manager who was talking with this person, how would you respond to this comment? "I really don't think you understand what parallel or concurrent new product development is...

An application scenario shares the following comment from someone in engineering. If you are the new product manager who was talking with this person, how would you respond to this comment? Share...

Read the case study on 3M on pages 201-203 and answer the following questions: Describe how the concept of creative abrasion on pages 186-187 may be applied to 3Ms pillars of innovation. How does 3Ms...

07-043 March 13, 2008 Eli Lilly: Recreating Drug Discovery for the 21st Century Rebecca Henderson and Cate Reavis The rise of personalized medicine is one of the most important developments in health...

incorrect document, we'll assume that the homework assignment was not actually completed. Background DBVac is considering adding an additional product to their lineup. The company's Research and...

In this assignment, you'll be writing a business case in which you will recommend to DBVac which of the three vacuums to bring to market, give them a sense for what to expect from its release in...

Some consider electric cars as "zero emission" vehicles and an ultimate solution to the air pollution problem. Do you agree? Explain.

On January 1, 2018, Jana started a small flower merchandising business that she named Janas Flowers. The company experienced the following events during the first year of operation: Started the...

16.11 The linear trend forecasting equation for an annual time series containing 42 values (from 1998 to 2019) on net sales (in $billions) is Yn i = 1.2 + 0.5Xi a. Interpret the Y intercept, b0. b....

9. In some cases, a balance of payments problem really isnt a problem at all. Yet in other cases, it could signal a fundamental problem in the economy. Explain.

An official in the financial office is considering an applicant for financial aid. The officer uses the following process. If the student has a GPA in the 90th percentile among the admission group, 5...

One of the main advantages of observation is its directness. Discuss.

A disadvantage of observation is observer bias. Discuss at least two ways of minimizing observer bias.

Modify your Online Book Order program from week 5 to prompt the users for the number of books they are purchasing. Using a for loop, prompt the user for the cost of each book and store it into a...

Decision tree: The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 50 percent chance of success. For $120,000, the manager...

A Canada-based investor buys shares of Toronto-Dominion Bank (TD.TO) for C$90.00 on October 15,2007 with the intent of holding them for a year. The dividend rate was C$3.00 per year. The investor...