"I saw the other day where film makers (large ones as well as small ones) are finding profits in low-budget films. It seems they aim for narrow, but very reachable market segments, (e.g., young kids), and they use standard film-making technologies but use only what they call "emerging" actors and directors (meaning "cheap now"). They try hard to capture the interests of their core target group, and they mean it when they say low-budget. I also read where several of them are trying to move out rapidly from the core when they have a winner--little kids, bigger kids, etc. They think this approach yields the best return on investment even though it causes them to miss out on the occasional block-buster winner. You may not even remember hearing of some of these low-budget specials, but they had names like The Waterboy, There's something about Mary, Rush Hour, and The Wedding Singer. That last one focused on boys and men, but they added a love story line with Drew Barrymore that brought women in too. Now, can you fit all that into what might be the PIC of these films? What are the negatives of this approach?"