"Somewhere along the line, R&D gets the short end of the stick. Now, I know about the arguments for strategy, but I really do feel that R&D deserves a better shake than to simply be told to do this or that. Some of our top people are in R&D our electronics division has a couple of the world's best fax technicians. If I were doing it, I think I would have R&D prepare the first draft of a PIC, at least their areas of a PIC, and then have other areas like manufacturing add to it. When all of the interior departments have their sights properly set, I would ask marketing to reconcile the PIC with the marketplace. Otherwise, we'd have the tail wagging the dog when it comes to the new products function."