Question: I would be curious to test your personal judgment on some new ideas from one of our recent idea sessions. What do you think about

"I would be curious to test your personal judgment on some new ideas from one of our recent idea sessions. What do you think about each of the following?
a. A gasoline-powered pogo stick.
b. A combination valet stand and electric pants presser.
c. Transistorized golf balls and an electric finder.
d. An Indian arm wrestling device so you can arm wrestle with yourself.
e. An electrically heated bath mat.
f. Chocolate candy in an edible chocolate box.

Step by Step Solution

★★★★★

3.32 Rating (161 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

We should say first that these ideas were taken from a list in a popular advertising magazine They are all strange but they have all been marketed Pro... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1453-B-M-P-D(227).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

What do you think about Wholesomes idea for opening a new distribution channel?

"You know a lot about personal digital assistants, I imagine. Can you take me through a problem analysis, using the PDA market as an example? We are getting into the PDA business in our electronics...

You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO's ofce, where you...

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

look into the transcription of the videos that we coded for the Dominance project and identify if there are any errors (grammar and spelling and etc): 1673015005057.mp4 Baseline 181 Baseline181 Hi,...

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

NEW PROMPT: What additional impacts should be considered as dimensions combine, such as debate and the lower scored conflict? Below are the questions that were posed and my responses. Above is a new...

Question 1: For business context, can creativity be developed? If yes, describe how creativity can be improved (for yourself and for your organization) along with some examples of creative techniques...

Question: 1. Which of the following steps immediately succee... Bookmark 1. Which of the following steps immediately succeeds the business analysis step in the process of developing a new product?...

Case Study: MK Restaurant in Thailand The restaurant industry is one of the most competitive in Thailand. With a large number of players ranging from restaurants in five-star hotels, global fast-food...

Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained?

A photon passes near a nucleus and creates an electron and a positron, each with a total energy of 8.0 MeV. What was the wavelength of the photon?

A filling machine for a tea-bag manufacturer produces approximately 170 tea-bags per minute. The process manager monitors the weight of the tea placed in individual bags. A subgroup of n = 4 tea-bags...

2. In basic terms, how do exchange rates work? What do customers traveling in foreign countries need to consider about exchanging currencies?

What are the shortcomings of this method?

Define measurement. How is your performance in a marketing research class being measured?

Why might a researcher wish to use more than one question to measure attitude toward obtaining an Amazon Prime account?

You purchased a one - year zero - coupon bond for $ 9 3 0 and kept it to maturity. The face value of the bond was $ 1 , 0 0 0 . What was the rate of return on your investment?a . 6 . 3 8 % b . 7 . 5...

The following stated rates have been quoted by Eastpac Banking Corporation, compute the annual percentage rate ( APR ) : A ) Annual Percentage Rate: % . ( Round to three decimal places. ) Z ) Annual...

6. Problem 5.07 (Present and Future Values of a Cash Flow Stream) eBook Problem Walk-Through An investment will pay $150 at the end of each of the next 3 years, $250 at the end of Year 4, $300 at the...