Our small electrical engines division recently threw out a screening system that was based on a fairly

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"Our small electrical engines division recently threw out a screening system that was based on a fairly complete scoring model, as they called it. Seems the model kept rejecting too many of their product ideas, some of which looked like sure winners to them--and to me, incidentally. Under their new system, a top-management committee reviews these ideas personally, without all that paper-work, and it looks like things will be better. Do you have any reaction to that?"
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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