IBM and Arriba are two firms that offer extensive consulting services and software for firms engaged in

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IBM and Arriba are two firms that offer extensive consulting services and software for firms engaged in e-business.
Assume you're an entrepreneur and you'd like to expand your presence on the Web. Go to the IBM and Arriba Web sites (www.ibm.com and www.arriba.com). Read about the products offered and review some of the case studies. Prepare a report on what you learn.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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