Identify and describe the different advertising media. Which are on the rise? Which are facing possible decline?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:43 AM

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Identify and describe the different advertising media. Which are on the rise? Which are facing possible decline?

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The various types of media fall into several broad categories broadcast med...View the full answer

Contemporary Marketing

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