Identify firms that offer good but not outstanding products at reasonable but not especially low prices. Do

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Identify firms that offer good but not outstanding products at reasonable but not especially low prices. Do these firms disprove Porter's ideas about being "stuck in the middle?"
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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