Question: Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft

Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d) larger, more expensive item, such as a bicycle, camera, or boat. Try to express the determining dimension(s) in terms of your own personal characteristics rather than the product’s characteristics. Estimate what share of the market would probably be motivated by the same determining dimension(s).

Step by Step Solution

★★★★★

3.50 Rating (163 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Useful class conversation can center on how each scholar is slightly diff... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

559-B-M-B-M (129).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Consider the market for off-campus apartments in your city. Identify some submarkets that have different needs and determining dimensions. Then evaluate how well the needs in these market segments...

Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.

Briefly describe your own beliefs about the potential value of low-energy compact fluorescent light bulbs, your attitude toward them, and your intention about buying one the next time you need to...

Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of (a) a soft drink, (b) shampoo, (c) a shirt or blouse, and (d) a...

Identify the determining dimension or dimen- sions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse. and (d)...

GOOD DAY MY BEST WRITER ATTACHED HERE IS MY INT 620 FINAL PROJECT ,I AM ALSO ATTACHING WHAT I HAVE WRITTEN ON HISTORIC BACKGROUND, MILESTONE ONE ,AND MILESTONE TWO FOR YOU TO COMBINED UPGRADE AND DO...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

What is day trading, and why is it risky? How can you avoid problems as an online trader?

Part ll On 1 December 2015, Sea World sold goods on credit to Funny Land for $80,000. Upon delivery, Funny found the goods of $5,000 was defectivle and returned to Sea world. On 8 December 2015,...

2 1 Multiple Choice 1 . 5 points The risk - free rate is 4 % . The expected market rate of return is 1 1 % . If you expect stock x with a beta of . 8 to offer a rate of return of 1 2 % , then you...

When does the duty to preserve evidence arise?

You have been offered a job with an unusual bonus structure. As long as you stay with the firm , you will get an extra$ 7 3 , 0 0 0 every 7 years , starting 7 years from now. What is the present...

What is a database? Discuss the types of database systems

Your bank is considering a new check clearing machine to automate the clearing house function. The cost of the new machine and installation is $250000. Check Clearing Machine Installed 1 Initial cost...