Identifying industries using common-size income statement percentages Exhibit 4.11 presents common-size income statements for six firms. The six firms and a description of operations follow. All of these firms apply U.S. GAAP
a. Commonwealth Edison: generates and sells electricity to businesses and households in capital-intensive plants.
b. Delta Air Lines: provides airline transportation services.
c. Tiffany & Company: designer, manufacturer, and retailer of jewelry and specialty items (including china, timepieces, and silver.
d. Hewlett-Packard: manufactures and sells computers, printers, and other hardware.
e. Kroger Stores: operates a chain of grocery stores nationwide.
f. Kelly Services: provides temporary office services to businesses and other firms. Sales revenue represents amounts billed to customers for temporary help services, and cost of good and services sold includes amounts Kelly paid to temporary help employees. Use whatever clues you can to match the companies in Exhibit 4.11 with the six firms listed above. Explain yourreasoning.

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Common-Size Income Statements for Six Firms EXHIBIT 4.11 (Problem 33) (1) 100.0% (3) (5) (4) (6) (2) 100.0% 100.0% 100.0% 100.0% 100.0% Sales Other Revenues Cost of Goods and Services Sold Selling and Administrative Expenses Depreciation Interest Income Taxes. Net Income 0.5 0.9 (61.3) (73.6) (81.4) (60.5) (63.0) (44.5) (14.1) (0.8) (36.8) (4.1) (0.1) (6.5) (19.9) (2.1) (1.4) (17.9) (5.1) (8.0) (24.0) (3.4) (0.9) (5.0) (8.7) (7.3) (1.4) (1.5) 2.2% (3.3) (2.9) (6.7) 11.0% 1.6% 5.6% 6.7% 10.3%