If countries were brands, what metrics do you think these brands monitor: the U.S., China, Japan, Germany,

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If countries were brands, what metrics do you think these “brands” monitor: the U.S., China, Japan, Germany, Brazil? Are these “brand managers” watching the right indicators?

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Marketing Management

ISBN: 978-1285429953

1st edition

Authors: Dawn Iacobucci

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Question Posted: Nov 23, 2015 04:34 AM

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If countries were brands, what metrics do you think these brands monitor: the U.S., China, Japan, Germany,

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The US seems to value inno...View the full answer

Marketing Management

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