If researchers know that consumers in various geographic regions respond quite differently to a product category, such

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If researchers know that consumers in various geographic regions respond quite differently to a product category, such as tomato sauce, is area sampling appropriate? Why or why not?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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If researchers know that consumers in various geographic regions respond quite differently to a product category, such

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In area sampling the sampling unit is no longer the individual element in ...View the full answer

Business research methods

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