If you were a chief marketing officer, what metrics might you use to evaluate the performance of

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If you were a chief marketing officer, what metrics might you use to evaluate the performance of the IS organization in your company?

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Managing Information Technology

ISBN: 978-0132146326

7th Edition

Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti

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Question Posted: Sep 28, 2012 03:17 AM

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If you were a chief marketing officer, what metrics might you use to evaluate the performance of

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Managing Information Technology

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