If you were to create a perceptual map for the product category of watches, what attributes should

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If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?

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Marketing Management

ISBN: 978-1285429953

1st edition

Authors: Dawn Iacobucci

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Question Posted: Nov 23, 2015 04:32 AM

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If you were to create a perceptual map for the product category of watches, what attributes should

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Marketing Management

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