$1.$ If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?

$2.$ Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps $($e$.$g$.,$ to head to the lo$-$lo$-$lo$-$lo or hi$-$hi$-$hi$-$hi cells$)?$

$3.$ Write a position statement for yourself to convince your favorite company to hire you.

$4.$ Describe what marketing positioning is and how a perceptual map helps.

$5.$ Explain where your brand would be in the positioning matrix and how the $4$Ps of the matrix need to be consistent.

$6.$ Positioning has more physical elements than perceptual ones.

a$.$ True

b$.$ False

$7.$ Perception is one of the $4$ Ps$.$

a$.$ True

b$.$ False

$8.$ Positioning is about identity: who your brand or company is in the marketplace vis$--$vis the competition and in the customer's eyes.

a$.$ True

b$.$ False

$9.$ Communication is one of the $5$ Cs$.$

a$.$ True

b$.$ False

$10.$ Positioning is about designing a product to have benefits that the target segment will value.

a$.$ True

b$.$ False

$11.$ Alexis is in charge of designing a new product for her company. The research data she collected suggests the benefits to her target segment will be minimal. Based on this information, Alexis will have a difficult time positioning this new product.

a$.$ True

b$.$ False

$12.$ Positioning involves two of the marketing mix variables.

a$.$ True

b$.$ False

$13.$ Perceptual maps allow managers to see graphical depictions of where their brands are, and where their competitors are, in the minds of their customers.

a$.$ True

b$.$ False

$14.$ Holes in perceptual maps identify areas of fierce competition among an industry$$s firms.

a$.$ True

b$.$ False

$15.$ Customer segments shown on perceptual maps offer marketing managers information about what$$s going on in the marketplace.

a$.$ True

b$.$ False