Illustrate the use of the primary type of scales in measuring consumer preferences for toothpaste brands.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:56 AM

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Illustrate the use of the primary type of scales in measuring consumer preferences for toothpaste brands.

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Nominal and Ordinal How often do you purchase toothpaste 1 Every w...View the full answer

Marketing Research An Applied Orientation

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