Imagine you had a chance to interview the CEO and COO of Apple. What types of questions

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Imagine you had a chance to interview the CEO and COO of Apple. What types of questions might you ask about their planning? Now imagine these two executives introduce you to a middle-level manager. In what kind of planning would you expect this manager to be involved?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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