IMC Perspective 11-1 discusses the popularity of ESPN and the high rights fees cable operators must pay
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Rising prices for cable television has become a major issue in recent years as the average monthly bill was nearly 100 in 2013 and is expected to reach 123 by 2015 Cable subscription rates have been i...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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