Impression management involves strategic and tactical activity. Discuss in detail one of the tools of impression management

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Impression management involves strategic and tactical activity. Discuss in detail one of the tools of impression management at an organisation's disposal.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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Impression management involves strategic and tactical activity. Discuss in detail one of the tools of impression management

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Impression management is part of the strategic armoury that a...View the full answer

Marketing Communications Management Analysis Planning Implementation

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