In a small group, design and deliver a direct response television ad (DRTV) for a national brand

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In a small group, design and deliver a direct response television ad (DRTV) for a national brand not normally associated with this type of promotion, such as an athletic shoe, automobile, or food product.
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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