In a small group, develop a SWOT analysis for a business in your community. From that analysis,

Question:

In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business. Go to www.pg.com to learn about the brands offered by P&G. Select one product category in which P&G offers multiple brands. What is P&G's positioning for each brand in that product category? Then, visit a store and record the prices of each brand, using a common basis such as price per ounce. Write a brief report on what you learn. Are there meaningful positioning differences between the brands? Are any price differences you find justified?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

Question Posted: