Question: In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for
In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business. Go to www.pg.com to learn about the brands offered by P&G. Select one product category in which P&G offers multiple brands. What is P&G's positioning for each brand in that product category? Then, visit a store and record the prices of each brand, using a common basis such as price per ounce. Write a brief report on what you learn. Are there meaningful positioning differences between the brands? Are any price differences you find justified?
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