In a three-person team, role-play the following individuals who are visiting a local car dealership:
(1) A 19-year-old college student,
(2) One-half of a young married couple with two children,
(3) A retired person. Each individual is interested in purchasing a new automobile.
a. How does each customer define quality in an automobile? Explain the reasons for the differences.
b. What vehicle characteristics are important to each type of buyer? Which vehicle characteristics are unique to each buyer?