In benefit structure analysis, 500 or so respondents are asked to react to a large number (75 to 100) of specific product benefits and to many product characteristics. The reactions are in terms of both the desire for and perceived deficiencies in current brands with respect to each benefit and characteristic. The focus is on a specific use occasion. For example, if a household cleaner were involved, the respondent would focus on a single cleaning occasion. The brand used also would be asked. How would you generate the list of benefits and product characteristics? Develop a sampling plan. What data analysis would you conduct?