Mediamark estimated the total adult readers of Family Circle magazine as 32.1 million, while Simmons estimated it

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Mediamark estimated the total adult readers of Family Circle magazine as 32.1 million, while Simmons estimated it as 18.3 million. Why the difference? Which is right?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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Mediamark estimated the total adult readers of Family Circle magazine as 32.1 million, while Simmons estimated it

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Mediamark uses the recent reading techniques while Simmons uses the throughthe...View the full answer

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