Question: In investigating the differences between heavy and light or nonusers of frozen foods, it was found that the two largest standardized discriminant function coefficients were

In investigating the differences between heavy and light or nonusers of frozen foods, it was found that the two largest standardized discriminant function coefficients were 0.97 for convenience orientation and 0.61 for income. Is it correct to conclude that convenience orientation is more important than income when each variable is considered by itself?

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