Question: 1 In investigating the differences between heavy, light or non-users of frozen foods, it was found that the two largest standardised discriminant function coefficients were

1 In investigating the differences between heavy, light or non-users of frozen foods, it was found that the two largest standardised discriminant function coefficients were 0.97 for convenience orientation and 0.61 for income. Is it correct to conclude that convenience orientation is more important than income when each variable is considered by itself?

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