In measuring the results of a social network, what are the (a) Advantages (b) Disadvantages of performance

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In measuring the results of a social network, what are the
(a) Advantages
(b) Disadvantages of performance measures linked directly to revenues versus costs?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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