In recent years, in-home personal interviews have grown more costly and more difficult to compete. Suppose, however,

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In recent years, in-home personal interviews have grown more costly and more difficult to compete. Suppose, however, you have a project in which you need to talk with people in their homes. What might you do to hold down costs and increase response rate?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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